Guide to Social Listening on Reddit

Social listening with Reddit helps you monitor mentions of specific keywords and hashtags across relevant subreddits. Reddit is a highly active community platform where users share honest opinions, ask questions, and discuss brands, products, and topics in depth. By tracking these conversations, you can uncover authentic audience sentiment, identify emerging trends, and gather real-time feedback from niche communities. This allows you to stay informed and respond effectively to what your audience is saying.

Let’s look at an example to understand. 

A cosmetics brand noticed ongoing discussions about one of their moisturizers. While many users shared positive results, others raised concerns about recent changes in texture and how it affected sensitive skin.

Unlike other platforms, Reddit users provided in-depth, honest reviews, comparisons, and even shared photos showing their results—highlighting issues that weren’t captured through formal support channels.

In such cases, Social Listening on Reddit enables you to monitor specific keywords and hashtags within relevant subreddits, allowing you to track authentic, topic-focused conversations. This helps you uncover detailed feedback and discussions that are unique to Reddit’s engaged communities, providing deeper insights into customer sentiment and emerging trends related to your brand and products.

Let’s see how to set up your account and listen on Reddit.

1. Create a new listening feed.
2. Give a name for the listening feed .
3. Under Choose Platforms, select Reddit and click Continue.
4. The next step is to build your query.
   In this step, you’ll be able to customize your listening feed by selecting specific hashtags and keywords, to include or exclude, helping you focus on the most relevant conversations.
   
   Note: You can use the "Add Group" to create separate groups for hashtags, keywords, or user tags in your inclusions and exclusions while building your query. This helps organize and refine your listening feed for more precise results.

In our example, we have included hashtags like #moisturizer and #skincare, keywords such as "moisturizer texture" and "sensitive skin," and relevant @tags to ensure we capture authentic user feedback while excluding unrelated terms like #makeup and "giveaway" to keep the results focused and meaningful.

You can also use Wing AI to build the query.

5. Once done, go to Preview Feed.
   
   6.  You’ll be able to view all posts related to the specifics you selected.

7.  Click on Save Feed, Start Listening.

8. This will take you to the Mentions page, where all your created social feeds are displayed.



On each post, you can:

• Click the three dots (⋮) to open the post directly on Reddit or copy its link.
  
• Understand engagements by viewing every mention of the selected hashtags, keywords, and @tags. Each mention can also be opened on Reddit or copied via a direct link.
  
  
  9. You also have access to an Overview Dashboard, which provides a comprehensive summary of your listening feed's performance. It brings together key insights such as mention volume over time, daily sentiment trends, spikes in conversation, engagement breakdowns, and the most-used keywords and hashtags. This dashboard helps you quickly identify shifts in public perception, uncover emerging topics, and spot potential issues or opportunities at a glance.
  
  

For a more detailed explanation of each chart and metric, refer to the section on Interpreting Social Listening Dashboard help article.

Note: 

• You can track hashtags and keywords, and, but the effectiveness of @tags depends on how often they are used on Reddit (as Reddit doesn’t rely heavily on tagging like other platforms).
  
  
• Reddit listening surfaces public conversations only—it does not include private messages or posts from restricted communities.