Bipolar Matrix Question Type

Use the Bipolar matrix question type to understand how strongly your audiences agree or disagree with contrasting statements.

Ever searched for a way to find how strongly someone agrees or disagrees with contrasting statements? Well, your search can end here. The bipolar matrix question type precisely helps you identify the desired metrics. Let’s see how to create a bipolar matrix question.

Let’s say you’re running an online education platform. It will be crucial to gain a sense of what the students feel about the platform. Only when you collect feedback and address it effectively, you can grow positively.

Now, let’s see how to create a bipolar matrix question.

1. Click Add New and choose the Bipolar matrix question type.

2. You can now start editing the question.

3. Add contrasting statements on either extreme of the matrix.

4. To add a row, click Insert and choose Insert row.

5. Add the scale of preferences as column headings.

6. To add a column, click Insert and select Insert column.

7. Once you complete adding all the statements and scale of preferences, choose a display style from the dropdown.

Compact display: It will have a fixed length allotted for the columns. The end user can use the navigation buttons to view all the columns.

Stretched display: It will display as many columns that can fit the screen. If the columns exceed the limit, navigation buttons will be available to view them.

Deleting a row/column

Hover over a row/column and click the remove icon to delete it.

Score calculation

Under the Reports section, you can view the graphical representation of the responses.

Let’s understand how the scoring works.

For an odd number of columns.

The column in the middle will carry no score. The subsequent columns will have an incremental addition of 1 point to the respective statements while moving either way.

For an even number of columns.

Every column will carry a score. Starting from the middle each column will have an incremental addition of 1 point to the respective statements while moving either way.

Tips:

Click the 6-dot handle and drag a row/column to reorder them.

Note:

Enable the Randomize toggle to shuffle the order of statements.
At present, custom scoring is NOT available for the choices.
The question type is available only for Classic surveys.

That’s all about the bipolar matrix question type to get you started. Put them to good use and discover more insights about your audience’s preferences.

Please reach out to us if you have any questions. We are just a chat away!