Purchasing audience panels in SurveySparrow

If you’ve run market research surveys, you understand the difficulty of getting responses from the right people, since wrong-fit audiences will spoil the accuracy of your insights and derail any business decisions made. But it can be time-consuming to find those respondents yourself.

Now, the new audience panel feature lets you define the exact audience you need (with demographic and professional filters), then purchase it (with assistance from our team), all within SurveySparrow. You get authentic responses directly to your account, all within hours, not weeks. You can confidently generate reliable insights fast and drive better business decisions.

In this article, we’ll show you how to define your audience and initiate the purchase.

1. Open the survey for which you need a panel audience and head to the Distribute section.

2. Scroll down the Distribute page till you see the section titled Find your perfect audience on the right side. Then click on Get Audience.

3. When the pop-up appears, click on Get Audience.

4. A request form appears. Fill out all the mandatory fields and hit Submit request. Our team will get back to you with a price quote for the audience. Once you are satisfied and approve, they will purchase the audience. If you have any further concerns or requirements throughout the process, they will work closely with you.

5. You can also access this request form from the Responses tab (inside the Results section in two ways). The first instance is when your survey has zero responses. You will see a message at the bottom of the tab. Click on Get Audience. The form appears again, fill it up and submit it.

6. For the second instance, within the same Responses section, click on the horizontal three dot-icon next to the time range selector. When the menu appears, click on Get Audience.

7. Click on Get Audience inside the pop-up. The form appears again, fill it up and submit it.

Frequently asked questions

1. What kind of audience targeting can I request?
   You can target audiences across a wide range of criteria including geography, age, gender, profession or industry, income range, education level, consumer behaviors, lifestyle attributes, and much more.
   
2. How do you ensure the responses are high quality?
   All panelists go through a double opt-in registration, meaning they actively confirm their participation twice before joining the panel, ensuring only genuinely engaged, willing respondents are part of the pool. All panelists are pre-profiled and verified and only those who match your exact targeting criteria are invited to your survey.
   
3. How much does it cost?
   Pricing is customized based on your specific research needs and typically depends on factors such as audience criteria, geographic targeting, sample size, survey length, and incidence rate. A detailed cost estimate is always provided before any audience is sourced, so there are no surprises. Reach out to our team to get a quote for your project.
   
4. How quickly will I start receiving responses?
   In most cases, responses begin flowing into your SurveySparrow account within hours of your audience request being processed. Since responses arrive in real time, you can monitor incoming data at any point, you don't have to wait for the full sample to complete before reviewing results.
   
5. Is pricing per response?
   Yes, pricing generally reflects the cost of sourcing each completed response based on your targeting requirements.
   
6. Can I request replacements if responses fail quality checks?
   Yes. If responses are flagged and removed after quality checks, replacements can be requested for up to 10% responses overall. Our team will work with you to ensure you receive the number of valid completes you paid for.

Feel free to reach out to our community if you have any queries.